The Social Media Revolution
Some quiet interesting facts about Social Media.
PR 2.0- From Co-creation to Collaboration: 5 pillars for business success May 29, 2012Guest post by Steven Van Belleghem (@steven_insites) & Tom De Ruyck (@tomderuyck) In the last months, my colleague Tom De Ruyck and I did some research on structural collaboration between companies and customers. We’ve interviewed 17 C-Level executives working at 17 organizations, operating on a global scale. We wanted to get a clear view on [...]
- Dear [insert business name], what’s your promise? May 24, 2012You say you want to get closer to customers, but your actions are different than your words. You say you want to “surprise and delight” customers, but your product development teams are too busy building against a roadmap without consideration of the 5th P of marketing…people. Your employees are your number one asset, however the [...]
- Discovery Communications Discovers the Meaning of Like May 21, 2012The future of TV is much more than social, it’s a multi-screen experience that takes design. Often, producers, broadcast and movie marketers and brands alike underestimate the role social media plays as consumers watch, share, and interact. Whether its watching movies, TV shows or listening to music, consumers will have at least one-to-two other device […]
- 4 Strategic Areas Where Facebook Must Invest Post-IPO May 18, 2012Mark Zuckerberg by Brian Solis Mark Zuckerberg and 900 million of his friends hit Wallstreet with America’s largest IPO and has once again made history. Facebook’s first trade was $42.05 giving the social network a valuation of ~$115 billion. In the process, Zuckerberg became the 29th-richest man in the world with another half dozen employees [. […]
- 9 Ways to Improve the Signal to Noise Ratio on Twitter May 17, 2012Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to [...]
- From Co-creation to Collaboration: 5 pillars for business success May 29, 2012
