Announcement: Topic change
From now on I will not write this blog as a project for my communication & media study, but use it private. Accordingly the topics might change or vary.
Simonsays's Blog
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PR 2.0
- When ROI Represents the Realization of Influence February 23, 2012Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an [...]
- Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks February 20, 2012Part of an unpublished appendix for The End of Business as Usual… The mystique of Twitter, Facebook and Google+ causes a momentary lapse of reason where businesses are surprisingly acting first and addressing “the why” at a later point in time, if at all. Without careful consideration and strategy, a great wave of stream fatigue, [...]
- Report: Content and the New Marketing Equation February 16, 2012Rebecca Lieb, my colleague at Altimeter Group released a new report, “Content: The New Marketing Equation Why Organizations Must Rebalance.” The report helps organizations find balance in the creation of effective content strategies while delivering value to stakeholders and consumers and also the bottom line. It’s safe to assume that the a […]
- A Critical Path for Customer Relevance, Part 1 February 13, 2012A key objective for senior executives over the next several years is to use disruptive technology to get closer to customers, to improve relationships, and enhance experiences. It is a considerable move and the result will usher in a new era of adaptive and empathetic business models. However, this is a move that is easier [...]
- The GRAMMY Awards 2012: How social media changed the DNA of the Recording Academy February 10, 2012In celebration of the 54th GRAMMY Awards, we are debuting a special edition of (R)evolution. Shot on location in Los Angeles, Evan Green, CMO of the Recording Academy discusses the fusion of two worlds, the social explosion and the increasingly sophisticated expectations of consumers. In this fascinating discussion, we learn how a 54 year old [...]
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